Éléa Nourand-Apisoap

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Another fellow graduate from 3D Design is Éléa Nourand, her whole degree show work was centered around localism, biodiversity and recycling, one project, TRUC, features products created from recycled plastic shopping bags. The range includes a bag, egg carrier and even her business cards are made from plastic bags! However it is her range of ethical and natural cosmetics that I loved. Although Apisoap isn’t technically edible it’s still bloody lovely. It is a range of locally sourced, ethical and environmentally sound soaps and cosmetics that combine flax and bee products to make yummy yummy products.

The project was a response to the lack of questioning that goes on with our cosmetic products, nowadays we question everything in our food, we want to know where it is from, what it contains and the names of the farmer, pig or carrot. However if you attempt to read the back of a shower gel or soap packet I doubt many of us would know what the hell is in them! Even supposedly ‘natural’ products contain long sciency technical names. If these were food products we’d be demanding more clarity. Surely the same rules should apply for things we put in ourselves and on ourselves!

“People use soap everyday but do not question what it is made of. I have created a soap made of local bee produce and locally sourced ingredients such as Flax oil, rapeseed oil and hemp oil. I have attempted to engage people in the process and make-up of the product through the composition of the material and its form. The ApiSoap is a ‘well-being’ product, made to respect the human body and promote a bio-diverse, local environment.”

The series of soaps made from natural ingredients, including bees wax and flax extracts, are all hand made by Éléa herself. They smell yummy and the ingredients have be touted as gentle natural alternative for people with sensitive skin or skin conditions. The products also serve as a reminder to us that we often forget the cocktail of chemicals we slather on our selves day in day out with little knowledge (or perhaps care?) about what exactly is in these products, where the contents have come from and the negative impact such ingredients can have on the environment. Its an interesting and innovative idea to transfer concerns about ethics and locality usually associated with food products, onto cosmetics.

The soaps themselves are beautifully presented, each piece hexagonal in shape mimicing the bees hives where many of the ingredients have come from. The different ingredients and images of the production process were display too, presenting the manufacturing process with a transparency not usually associated with cosmetics manufacturers! The bee element is also extremely relevant at the moment, Éléa has tapped into a worldwide concern about rapidly declining numbers in the bee population and the subsequent collapse of our fragile ecosystems. I think the soap is subtle in its intent but also just a really nice, well made product that smells amazing and is kind to both your skin and the environment.

I intend to place an order for some lovely hand made bars of soap immediately, I would pay a high price for a product like this, like I would pay a high price for quality, local and organic food. I wish Éléa the best of luck in all her future endeavors and hope to see Apisoap on (local) shop shelves soon.

eleanouraud.com

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